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The print magazine changed ownership several times and limped along a bit in the digital age until a high point in 2010 when it published pics of Levi Johnston, the hockey-playing baby daddy of Bristol Palin, the daughter of former Vice Presidential candidate Sarah Palin. Smith), and sometimes men would ask models to sign autographs as gifts for “their girlfriends.” Many male subscribers ordered the magazine using their first initial (like J. Interestingly, the magazine was also quite shy about marketing to gay men, which makes sense considering that the American Psychiatric Association diagnosed homosexuality as a mental disorder until 1974.Įven though its many gay photographers regularly found their models in bathhouses, the photographers often published under aliases and the models’ profiles often included quotes about their girlfriends and love of women. Playgirl’s 2010 issue featuring Levi Johnston It has done a better job of racial inclusion over time, but gay porn at large still has a widespread diversity problem. Notably, no one was sure whether the men should have erections or not.Īlthough Playgirl initially featured men with average bodies, during its print heyday, the magazine rarely included black models or other men of color.
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Some of its first issues posed men in romantic, sunlit photos caressing women or in reclining shots similar how to Playboy posed its female models. The first issue’s photos mostly showed hints of pubic hair and butt shots - Playgirl‘s models, photographers and editors weren’t sure how to pose its men. If you came home and found your wife reading Playgirl, it would be, “You don’t love me anymore?” We were a very threatening magazine for men. Back then, they were sex objects only interested in housekeeping or serving their man. Ira Ritter, who worked as Playgirl’s vice president of advertising and later the magazine’s executive vice president, president and publisher said: Zina Klapper, Playgirl‘s former articles editor said, “I was told our typical readers were college girls in the Midwest who had never seen a naked man.” Playgirl was initially published as female-alternative to Playboy, the long-running female nude magazine. Before Playgirl, hit the newsstands - you could pick up copies at your local convenience store - the closest that female magazine readers had ever gotten to seeing a nude man in print was Burt Reynolds’ 1972 nude centerfold in Cosmopolitan magazine.
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The magazine was initially published by Douglas Lambert, a California nightclub owner, and its cultural impact was significant. Gay writer Matthew Rettenmund just wrote a short history of the publication, shedding light on its gradual and reluctant embrace of its gay readers. Its first issue sold out, selling 600,000 copies in just four days. The first issue of Playgirl magazine, the now-out-of-print glossy magazine that sought to capitalize on female desire with nude male centerfolds and features articles written for and by women, came out in June 1973, barely four years after the Stonewall Uprising.